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KMID : 0665420230380010048
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Korean Journal of Food Culture
2023 Volume.38 No. 1 p.48 ~ p.60
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Comparative Analysis of Korean Food Images and Emotions Recognized by Korean and Foreign Food Workers
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Kim Young-Kyung
Jung Hyo-Jae
Oh Ji-Eun
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Abstract
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The image and emotions associated with Korean food were investigated in 24 food workers (12 Koreans and 12foreigners) living in Korea. There are a total of 22 terms for the image of Korean food of Koreans and foreigners, including7 common words, and a total of 33 terms for emotion, including 10 common words. Differences in the images and emotionsassociated with the perception of Korean food according to the characteristics of the country and region and Korean foodexperience were established in foreign food workers. In the images of Korean food, Koreans mentioned ‘jeong, sharing,balanced, Korean table setting, seasonal (seasonality), yearning, trust’, whereas foreigners mentioned ‘red, spicy, distinctiveflavor, repulsion, sweet, non-salty, tradition and history, and unfamiliarity’. In Korean food emotions, Koreans were“relaxing, friendly, maternal, hospitable, nostalgic, exotic, clean, trust, delicious, touching, and free”, whereas foreigners were“happy, appealing, enthusiastic, excited, uncomfortable, worried, adventurous, nervous, joyful, fusion, food-cultural, andamazing”.
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KEYWORD
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Korean food, image, emotion, comparative study, customized commodification
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